Antimony Marquee text ImageAntimony Marquee text ImageAntimony Marquee text ImageAntimony Marquee text ImageAntimony Marquee text Image
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

Lets Explore
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

Lets Explore
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

Lets Explore
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

Lets Explore
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

Lets Explore
REDEFINED

Branding & launching New Zealand's first purpose-built, fully integrated health & wellbeing centre.

EMAIL US
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.

Crafting an Integrative Strategy for New Zealand's Wellness Revolution

The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Our Move

Introducing Holistic Health Through Design & Instinctive Narrative

The Challenge

Crafting an Integrative Strategy for New Zealand's Wellness Revolution

The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Our Move

Introducing Holistic Health Through Design & Instinctive Narrative

The Challenge

Crafting an Integrative Strategy for New Zealand's Wellness Revolution

The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Our Move

Introducing Holistic Health Through Design & Instinctive Narrative

The Challenge

Crafting an Integrative Strategy for New Zealand's Wellness Revolution

The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Our Move

Introducing Holistic Health Through Design & Instinctive Narrative

The Challenge

Crafting an Integrative Strategy for New Zealand's Wellness Revolution

The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Our Move

Introducing Holistic Health Through Design & Instinctive Narrative

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

Our Move
SENSE OF SELF
COMMUNITY THROUGH DESIGN
2 View Photos with Redefined Logo - Image 1 2 View Photos with Redefined Logo - Image
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

Our Move
EXPANDING THE NARRATIVE
EXPANDING THE NARRATIVE
Antimony Obie Banner Image
WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Adapting to Change: Leadership in Action

SUPPORTING THE DIRECTION

Antimony's strategic guidance extended to individual leadership training, empowering 5th Element's team to embrace new roles and opportunities. This included supporting the transition of Dave, 5th Element's founder, into his personal brand, amplifying his influence in the wellness sector.

‍

THE PIVOT

Amidst the unprecedented challenges of COVID-19, 5th Element Wellness made a strategic decision to diversify their focus towards developing an online e-commerce platform. Antimony played a crucial role in this pivot, applying its expertise in digital strategy and channel marketing to foster the store's growth. The online store, featuring a curated selection of high-quality health supplements and wellbeing products sourced globally, rapidly gained traction. Within the first year, it achieved an impressive 30% month-on-month growth, soaring to six-figure revenues. Their e-commerce platform not only sustained this remarkable growth but also emerged as one of the primary revenue drivers for 5th Element Wellness, a significant achievement considering the temporary closure of their physical operations during the pandemic.

‍

SUPPORTING THE DIRECTION

Antimony's strategic guidance extended to individual leadership training, empowering 5th Element's team to embrace new roles and opportunities. This included supporting the transition of Dave, 5th Element's founder, into his personal brand, amplifying his influence in the wellness sector.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.