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HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

Lets Explore
HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

Lets Explore
HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

Lets Explore
HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

Lets Explore
HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

Lets Explore
HONAHLEE

Pioneering Australia’s Cannabis Conversations Through Innovative Digital Strategy

EMAIL US
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.

Shaping Public Perception: The Digital Revolution in Cannabis Education

The Challenge
Honahlee's mission was bold and disruptive, aiming to transform societal perspectives on medicinal and recreational cannabis. In collaboration with co-founders Jordan Visbulis and Thomas Brown, Antimony was instrumental in conceptualising a content platform that would catalyse educated discussions and connect a 'canna-curious' community with reliable information
Market Analysis
Embracing a taboo subject in Australia, Honahlee sought to establish a platform where conversations about cannabis could be normalised. This required a deep understanding of the market and the societal stigmas to navigate. With a vision to reach policymakers, activists, entrepreneurs, and both recreational and medicinal users, Antimony's strategic approach was tailored to resonate across diverse segments.
Our Move

Creating a Digital Beacon for Cannabis Discourse

The Challenge

Shaping Public Perception: The Digital Revolution in Cannabis Education

The Challenge
Honahlee's mission was bold and disruptive, aiming to transform societal perspectives on medicinal and recreational cannabis. In collaboration with co-founders Jordan Visbulis and Thomas Brown, Antimony was instrumental in conceptualising a content platform that would catalyse educated discussions and connect a 'canna-curious' community with reliable information
Market Analysis
Embracing a taboo subject in Australia, Honahlee sought to establish a platform where conversations about cannabis could be normalised. This required a deep understanding of the market and the societal stigmas to navigate. With a vision to reach policymakers, activists, entrepreneurs, and both recreational and medicinal users, Antimony's strategic approach was tailored to resonate across diverse segments.
Our Move

Creating a Digital Beacon for Cannabis Discourse

The Challenge

Shaping Public Perception: The Digital Revolution in Cannabis Education

The Challenge
Honahlee's mission was bold and disruptive, aiming to transform societal perspectives on medicinal and recreational cannabis. In collaboration with co-founders Jordan Visbulis and Thomas Brown, Antimony was instrumental in conceptualising a content platform that would catalyse educated discussions and connect a 'canna-curious' community with reliable information
Market Analysis
Embracing a taboo subject in Australia, Honahlee sought to establish a platform where conversations about cannabis could be normalised. This required a deep understanding of the market and the societal stigmas to navigate. With a vision to reach policymakers, activists, entrepreneurs, and both recreational and medicinal users, Antimony's strategic approach was tailored to resonate across diverse segments.
Our Move

Creating a Digital Beacon for Cannabis Discourse

The Challenge

Shaping Public Perception: The Digital Revolution in Cannabis Education

The Challenge
Honahlee's mission was bold and disruptive, aiming to transform societal perspectives on medicinal and recreational cannabis. In collaboration with co-founders Jordan Visbulis and Thomas Brown, Antimony was instrumental in conceptualising a content platform that would catalyse educated discussions and connect a 'canna-curious' community with reliable information
Market Analysis
Embracing a taboo subject in Australia, Honahlee sought to establish a platform where conversations about cannabis could be normalised. This required a deep understanding of the market and the societal stigmas to navigate. With a vision to reach policymakers, activists, entrepreneurs, and both recreational and medicinal users, Antimony's strategic approach was tailored to resonate across diverse segments.
Our Move

Creating a Digital Beacon for Cannabis Discourse

The Challenge

Shaping Public Perception: The Digital Revolution in Cannabis Education

The Challenge
Honahlee's mission was bold and disruptive, aiming to transform societal perspectives on medicinal and recreational cannabis. In collaboration with co-founders Jordan Visbulis and Thomas Brown, Antimony was instrumental in conceptualising a content platform that would catalyse educated discussions and connect a 'canna-curious' community with reliable information
Market Analysis
Embracing a taboo subject in Australia, Honahlee sought to establish a platform where conversations about cannabis could be normalised. This required a deep understanding of the market and the societal stigmas to navigate. With a vision to reach policymakers, activists, entrepreneurs, and both recreational and medicinal users, Antimony's strategic approach was tailored to resonate across diverse segments.
Our Move

Creating a Digital Beacon for Cannabis Discourse

WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

Since the launch of digital scripts, offering a transparent, patient-centric solution that revolutionises how medicinal cannabis prescriptions are managed. Honahlee's innovative price-comparison pharmacy platform, marked a significant milestone in their journey. This initiative aligns perfectly with their mission to empower patients and ensure accessibility to cannabis treatments.

Sam Hill, Founder & Strategy Director of Antimony

Digital Catalyst: Fostering a Connected Cannabis Community

Our Move
SENSE OF SELF
COMMUNITY THROUGH DESIGN
2 View Photos with Redefined Logo - Image 1 2 View Photos with Redefined Logo - Image
WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee

Digital Catalyst: Fostering a Connected Cannabis Community

WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee

Digital Catalyst: Fostering a Connected Cannabis Community

OUR MOVE

Antimony's strategy was centered around building a mobile-first content platform, serving as the nucleus for education and engagement. The website was designed to be the 'central point of truth', disseminating diverse formats of content from infographics to podcasts, all crafted to foster meaningful discussion and offer a broad perspective on key cannabis issues in Australia.

‍

CREATIVE WORKS

The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging

‍

CREATIVE WORKS

The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging

WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee

Digital Catalyst: Fostering a Connected Cannabis Community

Our Move
EXPANDING THE NARRATIVE
EXPANDING THE NARRATIVE
Antimony Obie Banner Image
WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee

Digital Catalyst: Fostering a Connected Cannabis Community

WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee

Digital Catalyst: Fostering a Connected Cannabis Community

WORDS FROM HONAHLEE

“It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.”

Jordan Vizbulis, Co-Founder Honahlee
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SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
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back to all work
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back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.