A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Crafting an Integrative Strategy for New Zealand's Wellness Revolution
The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
As New Zealand embraces its $600 million 'wellbeing budget', the health and fitness sector flourishes, with over 700,000 club members nationwide. Yet, entering this $4.2 trillion global industry, particularly in Papamoa — one of New Zealand's fastest-growing suburbs — required incisive analysis and a robust, long-term strategy. Our team's comprehensive market research and tailored three-phase go-to-market program, echoing Everett Rogers' Innovation-Adoption Curve, laid the groundwork for Re<>Defined's strategic positioning.
Our Move
Introducing Holistic Health Through Design & Instinctive Narrative
The Challenge
Crafting an Integrative Strategy for New Zealand's Wellness Revolution
The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
As New Zealand embraces its $600 million 'wellbeing budget', the health and fitness sector flourishes, with over 700,000 club members nationwide. Yet, entering this $4.2 trillion global industry, particularly in Papamoa — one of New Zealand's fastest-growing suburbs — required incisive analysis and a robust, long-term strategy. Our team's comprehensive market research and tailored three-phase go-to-market program, echoing Everett Rogers' Innovation-Adoption Curve, laid the groundwork for Re<>Defined's strategic positioning.
Our Move
Introducing Holistic Health Through Design & Instinctive Narrative
The Challenge
Crafting an Integrative Strategy for New Zealand's Wellness Revolution
The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
As New Zealand embraces its $600 million 'wellbeing budget', the health and fitness sector flourishes, with over 700,000 club members nationwide. Yet, entering this $4.2 trillion global industry, particularly in Papamoa — one of New Zealand's fastest-growing suburbs — required incisive analysis and a robust, long-term strategy. Our team's comprehensive market research and tailored three-phase go-to-market program, echoing Everett Rogers' Innovation-Adoption Curve, laid the groundwork for Re<>Defined's strategic positioning.
Our Move
Introducing Holistic Health Through Design & Instinctive Narrative
The Challenge
Crafting an Integrative Strategy for New Zealand's Wellness Revolution
The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
As New Zealand embraces its $600 million 'wellbeing budget', the health and fitness sector flourishes, with over 700,000 club members nationwide. Yet, entering this $4.2 trillion global industry, particularly in Papamoa — one of New Zealand's fastest-growing suburbs — required incisive analysis and a robust, long-term strategy. Our team's comprehensive market research and tailored three-phase go-to-market program, echoing Everett Rogers' Innovation-Adoption Curve, laid the groundwork for Re<>Defined's strategic positioning.
Our Move
Introducing Holistic Health Through Design & Instinctive Narrative
The Challenge
Crafting an Integrative Strategy for New Zealand's Wellness Revolution
The Challenge
Launched amid the burgeoning wellness trend, Re<>Defined stands as a testament to New Zealand's commitment to holistic health, mirrored by the government's significant investment in wellbeing. In the thriving Papamoa community, Re<>Defined has become more than a centre—it's a wellness hub, redefining the local landscape with over 500 active members, a flourishing weekly farmers market and most recently, awarded the best health and fitness facility in New Zealand in 2023.
Market Analysis
As New Zealand embraces its $600 million 'wellbeing budget', the health and fitness sector flourishes, with over 700,000 club members nationwide. Yet, entering this $4.2 trillion global industry, particularly in Papamoa — one of New Zealand's fastest-growing suburbs — required incisive analysis and a robust, long-term strategy. Our team's comprehensive market research and tailored three-phase go-to-market program, echoing Everett Rogers' Innovation-Adoption Curve, laid the groundwork for Re<>Defined's strategic positioning.
Our Move
Introducing Holistic Health Through Design & Instinctive Narrative
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY
In our digital era, where each message can take countless forms, our challenge was to craft a narrative that resonated both online and offline. Re<>Defined’s case was about more than visual appeal; it was about creating a brand that speaks directly to the evolving expectations of the consumer in the wellness space, blending traditional values with modern connectivity.
Sam Hill, Founder & Strategy Director of Antimony
