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SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

Lets Explore
SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

Lets Explore
SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

Lets Explore
SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

Lets Explore
SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

Lets Explore
SADA MEN

Unveiling The First Clay Mask Crafted Specifically For Men's Skin

EMAIL US
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
A SHORT INTRODUCTION
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.

Breaking Stigmas in Men's Personal Care

The Challenge
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Market Analysis
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Our Move

Changing the preconceptions of men & skincare

The Challenge

Breaking Stigmas in Men's Personal Care

The Challenge
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Market Analysis
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Our Move

Changing the preconceptions of men & skincare

The Challenge

Breaking Stigmas in Men's Personal Care

The Challenge
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Market Analysis
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Our Move

Changing the preconceptions of men & skincare

The Challenge

Breaking Stigmas in Men's Personal Care

The Challenge
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Market Analysis
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Our Move

Changing the preconceptions of men & skincare

The Challenge

Breaking Stigmas in Men's Personal Care

The Challenge
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Market Analysis
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Our Move

Changing the preconceptions of men & skincare

WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony
WORDS FROM ANTIMONY

At Antimony, we understand the power of narrative in transforming perceptions. The SADA MEN project was not just about branding; it was about changing the conversation in men’s skincare, using thoughtful design and strategic digital communication to reach a wider, more receptive audience.

Sam Hill, Founder & Strategy Director of Antimony

Innovative Strategies for a Successful Brand Launch

Our Move
SENSE OF SELF
COMMUNITY THROUGH DESIGN
2 View Photos with Redefined Logo - Image 1 2 View Photos with Redefined Logo - Image
WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER

Innovative Strategies for a Successful Brand Launch

MAN TO MAN

To make an impact in the crowded skincare industry, we adopted strategies inspired by skin care e-commerce pioneers, Disco and Go-To. Our micro-influencer program, consisting of 200 brand ambassadors, was instrumental in generating authentic, user-driven content, laying the groundwork for a successful omni-channel launch.

With the UGC Content collected we produced a targeted advertising campaign using go-to-market & content strategies. Maintaining and growing influence within this space requires consistent engagement.

‍

KEEPING IT REAL

Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.

‍

LAUNCH AND SUCCESS

A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare

WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER

Innovative Strategies for a Successful Brand Launch

WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER

Innovative Strategies for a Successful Brand Launch

Our Move
EXPANDING THE NARRATIVE
EXPANDING THE NARRATIVE
Antimony Obie Banner Image
WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER

Innovative Strategies for a Successful Brand Launch

WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER

Innovative Strategies for a Successful Brand Launch

WORDS FROM SADA MEN

“Antimony are an amazing team to work with. They have gone above an beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. Our Branding, our strategies, our website and how we communicate with retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”

DAN, SADA MEN CO-FOUNDER
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SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
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MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

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Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
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JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
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SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • AUDIENCE JOURNEY MAPPING
  • BUSINESS & IDEATION WORKSHOP
  • CONTENT DESIGN
  • ILLUSTRATION DESIGN
  • WEBSITE DESIGN
  • CUSTOM WEBSITE DEVELOPMENT
  • TRAINING & SUPPORT
credit
  • DOMINIC STUDER
  • STUDIO BY & LARGE
  • WEB DEVELOPMENT & DESIGN
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
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Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Dave O’Brien

Rebrand & Product Design

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.